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Tennessee tourism launches same-day digital campaign to showcase Smoky Mountains

on Apr 12, 2017 | 0 comments

By Haley Velasco

In a play to increase tourism, the Tennessee Department of Tourist Development decided to create a campaign that shows the beauty of the state,all filmed and edited on that day.

The campaign, titled ‘It’s a Great Day in the Smokies’, features Atlanta-based celebrity journalist and blogger Anna Liesemeyer, her husband Gabe and their five small children.

“People are so knowledge about film-making and marketing we knew it would be easy to write off any footage of the area as being shot before the wildfires, even if it wasn’t. To get people to believe that the attractions are all still open and the Read full story ›

Source: The Drum