By Alison Millington

As part of her role as Lavazza ambassador, Wozniacki served the Italian brand’s coffee to the famous Wimbledon queue this week alongside fellow partners Judy Murray and Toni Nadal. The aim was to promote the “Lavazza coffee break” as a vital feature of the tournament, not unlike strawberries and cream or champagne.

However, the role signifies more than an endorsement deal to the sports star, who was the number one women’s tennis player in the world from 2010 to 2011.

She added that no matter the partnership, she looks to work with brands that are already a part of her life.

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Source: Marketing Week