By Rebecca Stewart

A national press campaign promoting Tesco’s price-matching Brand Guarantee scheme has been spiked by the Advertising Standards Authority (ASA) following a complaint from Sainsbury’s, who said the ad was “misleading”.

The print ad, was headlined “Never pay more for your branded shop”, with text below reading: “If it’s cheaper than Asda, Morrisons or Sainsbury’s we’ll take the money off your bill at the till.”

Small print at the bottom of the promotion stipulated that the scheme would only apply to shoppers purchasing a “min. basket of 10 different products, including one comparable branded product,” but the retailer’s rival claimed that the grocer Read full story ›

Source: The Drum