Tesco Clubcard looks to find perfect presents on Twitter through Secret Scan-ta
Tesco Clubcard has worked with We Are Social for the launch of a campaign with aims to find the perfect presents for friends and family via Twitter.
Aiming to showcase the goods available through Tesco that don’t break the bank, the Secret Scan-ta app launched on 20 November.
Both Clubcard customers and non-customers can input the Twitter handle of a person they are buying the gift for, with Secret Scan-ta then scanning that person’s Twitter account, assessing their interests by looking at the people and organisations they follow.
The app then uses this data to suggest what the most suitable gifts available Read full story ›
Source: The Drum
