By Thomas Hobbs

The first two adverts – which were filmed in a Tesco store in Newmarket – feature actress Ruth Jones of Gavin and Stacey fame alongside comedy actor Ben Miller.

Along with their teenage son, the fictional family playfully exchange banter with Tesco till workers as the recently launched Brand Guarantee scheme and Tesco’s commitment to open a new checkout if more than person is queuing ahead of a customer are both promoted.

Speaking to Marketing Week, McEttrick said the characters will “remain for the long-term” in an above the line narrative that will focus on how the supermarket giant Read full story ›

Source: Marketing Week