By Thomas Hobbs

The festive performance by Tesco is way ahead of analysts’ expectations, with the City predicting a sales fall of up to 3%.

Speaking on a press call this morning (14 January), Lewis said Tesco’s commitment to better prices – which saw the overall cost of key Christmas lines (such as turkeys and mince pies) come down by 5% – and improvements in customer service had “put Tesco back on track” as it aims to rebuild its brand following a difficult 2015.

“Over Christmas, what we’ve clearly seen is Brits see the big store format as the easiest and most convenient Read full story ›

Source: Marketing Week