Tesco is trying to help its brand manager reach the top of UK charts
Tesco’s brand manager Phil Neale wants to reach the top of the UK charts with a Father’s Day song, and his employer is backing him all the way.
Phil Neale – who has worked in Tesco’s marketing team since 2014 – is one-quarter of family singing group The Neales, which managed to get to the quarter finals of Britain’s Got Talent last year.
For Father’s Day, they have penned an original song titled ‘I’ll be there’ which will go on sale across 750 Tesco stores for £1. To give sales a boost, The Neales will also go on a tour of Read full story ›
Source: The Drum
