By Ishbel Macleod

With Tesco’s updated tablet, Hudl2 released last week (3 October), it has been revealed that The Chase, Ustwo and ChauhanStudio were the agencies who worked with the supermarket.

The trio of agencies worked collectively to make the tablet’s physical and digital experience appear seamless to the customer, contributing across a wealth of disciplines, from brand world development to app design, iconography, industrial design and packaging.

Aaron Lee, head of connected products for Tesco said: “As a team we wanted Hudl2 to be a significant step on from Hudl1 in every conceivable way, and to do that we needed an edge. Both our Read full story ›

Source: The Drum