By Jennifer Faull

Tesco has teamed up with a number of beauty bloggers to offer online consultations through Google+ Hangouts as part of a year-long drive to establish the category within its stores.

The activity was developed by the grocery’s digital agency, Zone, as part of its ongoing remit to increase customer engagement and build brand loyalty for the grocer.

Consumers will be able to book free, confidential 15-20 minute consultations through a video link to beauty, make-up, skincare and hair bloggers via the Tesco Beauty Hub at Tesco Living.

After each session, they will receive an email from the beauty expert, who will be under Read full story ›

Source: The Drum