By Thomas Hobbs

Over a third (35%) of British shoppers have never used a price matching scheme in-store (a figure that rises to 80% online), according to YouGov, and Terrell is convinced Brand Guarantee can lower this number by simplifying the experience.

Brand Guarantee works by comparing the cost of a customer’s branded grocery shop against Asda, Morrisons and Sainsbury’s. If the Tesco shop is more expensive, shoppers can immediately get the difference taken off their bill at checkout. The scheme will also price match against promotions at Tesco’s big four rivals.

How the rivals stack up

Morrisons announced last week it is revamping its Match&More Read full story ›

Source: Marketing Week