By Natalie Mortimer

The vigorous acquisitions and resulting consolidation between agencies and consultancies is unquestionably shaping the industry, but it’s also a movement that spells “immense opportunity” for independent agencies who are able to offer clients a “different point of view”, according to TH_NK chief executive and British Interactive Media Association (BIMA) chair Tarek Nseir.

The advertising industry is in a state of flux. While traditional holding companies like WPP and Publicis have slowed the speed of M&A compared to former times (from the late 80s to early 2000s WWP acquired J. Walter Thompson, The Ogilvy Group, Research firms Millward Brown and Research International, Read full story ›

Source: The Drum