Thailand’s online environment deemed safest for brand safety and viewability, says Integral Ad Science
Thailand has emerged as the safest online environment for brands according to Integral Ad Science’s (IAS) media quality benchmark data for the second half of 2016.
The data was collected from impressions analysed in the second half of 2016 from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. This follows the brand safety crisis with Google that saw major brands pull ad spend from the search giant.
IAS’s brand risk metrics characterise the safety of the environment in which ads appear, with impressions flagged for appearing alongside content such as adult content, alcohol content, hate speech, illegal downloads, illegal drugs, offensive language, Read full story ›
Source: The Drum
