By Simon Manchipp

Design companies and creative-led agencies have recently been complaining they can’t seem to hang on to a client once the initial thrill has gone, more than a year feels like a lifetime, so what’s going on?

The relationship creative agencies have with their clients is rarely discussed in public, but a strong relationship helps the two spend more time together to create work. And really great work takes time.

Creative agencies are traditionally made up of creative people whose ideas are valued. These people are seen as worth paying for and therefore creatives often care enormously about what people think about them. Read full story ›

Source: The Drum