By Jennifer Faull

John Lewis’ start up incubator JLabs has returned for a second year and The Drum was invited to meet the 21 start-ups – whittled down from over 180 – invited to pitch their ideas to judges.

The winner of last year’s £100,000 funding and mentorship was iBeacon start-up Localz. Unsurprising then that location tracking technology was not a hot topic, although many presented ideas that could work in tandem with Localz.

However, mobile payments, loyalty tech, smart home and social commerce proved key themes. Here are the start-ups playing in the space that grabbed John Lewis’ attention.

Smartphone charging

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Source: The Drum