By Doug Zanger

Publicis Groupe has taken a strong position, decrying the results of a national Association of Advertisers (ANA) study, indicating that agencies engage in “non-transparent” business practices, including rebates for “the amount spent of media.” The study, conducted between October 2015 and May 2016, shows “evidence of a fundamental disconnect in the advertising industry regarding the basic nature of the advertiser-agency relationship,” according to the ANA.

In a strongly-worded statement, Paris-based Publicis Group has indicated that the ANA “has failed its members, advertisers, agencies and the entire industry by releasing a report that relies on allegations about situations involving Read full story ›

Source: The Drum