By Michael Feeley

Pete Rope, co-founder and executive creative director at ArtScience, believes that his agency offers a unique perspective on social media.

“Our clients say they love us because we don’t just understand consumers and technology, but we ‘get’ how brands work and are driven by the commercial agenda,” he says. “I think because we’re a creative agency specialising in social we’re much more brand-focused than social agencies that come from either a pure PR or technology background.

“We also have quite a challenging mindset, trying to make a difference, trying to do something big and unique. Fortunately, most of the brands Read full story ›

Source: The Drum