By Pete Hanford

Pete Hanford, Infectious Media’s head of sales, discusses how to delicately tell a client that they’re just not ready to implement an effective programmatic strategy.

At a recent programmatic event, one of the advertiser’s, Gawain Owen, Digital Lead, Nestle UK, made the point; for programmatic to work, you have to brief your agencies in the right way. They need to know what is important for you as a business, who your audience is and the message you want to promote.

As head of sales of the first programmatic agency in Europe, I totally agree with these views. Sometimes what a client Read full story ›

Source: The Drum