By Amit Avner

Last month entertainment trends dominated headlines, but this month we saw an influx in sports-related conversations. From Roger Federer’s 19th grand slam title, to Aaron Judge’s Home Run Derby victory, to Lonzo Ball’s Summer League debut, July has been jam-packed with both veteran and rookie talent.

While all three of these stars are breaking records in their sport, they each have a vastly different approach to brand sponsorships. We explored the 3 athletes differing approaches to branding to discover which method is most effective.

The traditional brand-athlete sponsorship

Federer has created an entire luxury persona based on the brands he Read full story ›

Source: The Drum