The Atlantic magazine implements 'hard white wall' to discourage adblocking among its non-subscribers
The Atlantic has updated its adblocking strategy, moving from a ‘soft wall’ to a ‘hard wall’.
The move means those who have installed such software on their browsers will have to either whitelist the site to allow their adblocking software to display ads from the title’s website, or alternatively purchase a subscription to access content.
Earlier this year, the Atlantic began offering readers a soft wall option where they could purchase an ad-free subscription as a kind of soft wall tactic. As the site has become more secure and with the aid of user feedback, users with adblockers will now see Read full story ›
Source: The Drum
