By John McCarthy

To celebrate the launch of Disney Infinity 2.0: Marvel Super Heroes, Disney projected Marvel’s finest heroes along the Thames to provide the game with a superhero-laden escort all the way to the Hamleys toy store.

As part of the launch campaign on Sunday, Disney beamed a 35ft Hulk under London’s Tower Bridge via projectors, giving a 30-meter-long barge carrying the game safe passage down the river.

Additionally, Iron Man, Captain America and Thor were also displayed throughout the route during the outdoors project.

The title was escorted to the Game store in Hamleys on London’s Regent street, ahead of the release on Read full story ›

Source: The Drum