By Jessica Goodfellow

In a world where content is becoming increasingly commoditised, the BBC’s commercial arm is trying to protect its own media value by understanding alternative ways to sell its shows beyond the views they generate.

This is one of the key challenges for the corporation’s commercial arm as it looks to secure its share of media budgets that are shifting from all types of mediums to where people are spending their time. From driving discovery to creating and satisfying demand, the corporation is locked in a state of introspection to understand how TV can still be relevant in the mobile age.

While it’s Read full story ›

Source: The Drum