By Doug Zanger

Since its founding in 1996, the portal model for about.com had been just fine — 130 experts going deep into topics ranging from style to parenting, automotive to money, religion to tech — and several others that helped build about.com into a powerhouse. A wide swath of knowledge, coming from people on the ground who really know their stuff, with a beefy audience. According to comScore, about.com had north of 66m unique visitors in February 2016 for both desktop and mobile.

The big news last week at IAC-owned about.com revolved around its first major foray into verticals: a health site called Read full story ›

Source: The Drum