The biggest myth in B2B marketing is that it shouldn’t appeal to our emotions
There are some great examples of B2B marketing that play on the heartstrings, says Jonathan McCallum at George P Johnson. So, why does the sector continue to hide its light under a bushel?
Leading George P. Johnson (UK), a world-leading brand experience agency has immersed me in the world of B2B Marketing.
Often, literally, through the environments we create and manufacture, but also figuratively, as I work alongside major corporates trying to influence the world through supply chain orchestration, digital transformation, or revolutionizing mobility.
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Source: The Drum
