By Bennett D. Bennett

(Editor’s note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A’s and their members. See the industry pros we’re featuring here.)

Innocean creative director Skip Tramontana treats every brief like a football is being handed off to him: secure the insight, dodge any obstacle, and always push the creative to a first down.

It helps that Tramontana spent some of the early stages of his career as a professional running back. But let’s talk about some of his touchdowns in the industry, shall we? Tramontana started his career as a writer for small shop Read full story ›

Source: The Drum