By John McCarthy

During the big game, brands were jostling for retention in viewers’ minds, one of the best ways to measure this is through social media engagement. Data from Amobee revealed the top performing brands at the Super Bowl.

An immigration thread appears to have tied three of the top ten brand campaigns together, all the more political in light of the controversy around Donald Trump‘s flailing travel ban. Other top brands adopted equal pay and equality campaigns too, hinting that it is the message that helps seize attention too.

Adding to this, The Drum’s Lisa Lacy wrote that it may have Read full story ›

Source: The Drum