The bulletproof brand of Marine Le Pen
Marine Le Pen is running for the French presidency as leader of the Front National (FN) party, but you might not know it. Where current frontrunner Emmanuel Macron manages his campaign directly from his own party’s website, Le Pen’s homepage screams ‘Marine Présidente’ around a long-stemmed rose, throws up many, many photos of her face and speaks of ‘my project’, ‘my pictures’ and ‘my books’.
The omission of Le Pen’s surname and the name of her party from campaign materials is undoubtedly a tactic to distance herself from her father’s own political ambitions (Jean-Marie Le Pen was one of the party’s Read full story ›
Source: The Drum
