The Cambridge Satchel Company on keeping the ‘cool’ factor as it eyes £100m in global sales
Once the darling of the internet thanks to founder Julie Deane’s story of setting the brand up out of necessity from her kitchen table – remember the Google Chrome ad? – in just eight short years theCambridge Satchel Company has grown to become a fashion giant. From those humble beginnings, the handbag brand is now trying to navigate the tricky terrain of being – at least to consumers – the quaint family-run business from Oxford as it simultaneously operates out of three continents and eyes sales of £100m.
With this apparent conflict of personalities as it tries to be both David Read full story ›
Source: The Drum
