The Cannes Lions goodie bag reviewed: 'So much guff and one naff freebie'
By Staff Writer
Cannes Lions is often referred to as the Oscars of the advertising industry, but when it comes to goodie bags the two events are worlds apart.
While this year’s Oscars attendees were treated to a $160,000 gift bag boasting art, fine wine, jewellery, luxury travel vouchers (and a sex toy, apparently), Cannes delegates have had to settle for a slew of flyers and a pair of earphones. Poor lambs.
Spying Elmwood chairman and creative luminary Jonathan Sands struggling with one of the Cannes delegate sacks, we asked him to run the rule over the haul on offer.
Here’s his review:
“Cannes is a fabulous Read full story ›
Source: The Drum





