The challenge of finding – and keeping – creative experts
By Ian Haworth
To stay relevant as a creative director today, where the idea landscape is so diverse, you not only need to have a rich, top-level understanding of your industry, but must have the right mix of creative experts at your side.
You’ve got to ‘walk the talk’ and have a team that complements what you, as a creative director, promise to deliver. But with a spike in exceptional creative out there and low employment retention, how can you identify the skills needed to find the right creative talent and keep it?
Knowledge is power
As a creative director you need to be in tune Read full story ›
Source: The Drum




