By Ian Haughton

Channel 4 has always seen itself at the forefront of change. On the edge, pushing boundaries, being an outsider, being different. A creative force.

Its ident captured this from the get go, the blocks exploding then reforming in the classic Lambie Nairn 1982 original. The logo and blocks have never been bettered, or changed. Just repurposed in ever more creative ways.

The last rebrand was 10 years ago, and with it brought in the Channel 4 typeface that became synonymous with the brand. It was the first commissioned typeface for terrestrial television. To me, it perfectly complemented the iconic 4 logo. Square Read full story ›

Source: The Drum