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The characteristics of champions: How marketers can better attract and retain customers

on Jun 21, 2016 | 0 comments

By Eric Porres

The Summer Olympics are just under two months away, and training is the daily focus for anyone who wants to win.

Imagine two Olympic swimming coaches. Each has a spectacularly different strategy for winning.

The first puts most of his energy into dragging as many random people into the pool as possible. His goal is 100 new people every month. Someone, he thinks, will prove to be a winner.

The second focuses all of her energy on a much smaller set of people who have the right characteristics to become champions.

Which coach do you think has a better chance of winning Olympic Gold?

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Source: The Drum