The Children’s Society rebrands for first time in 16 years to combat lack of awareness
The Children’s Society has created a new brand identity for the first time in 16 years as it looks to turn around the lack of awareness of its charity work.
The charity, which works to combat child poverty and teenage neglect across the country, has scrapped its previous purple branding in favour of a black and white theme to “emphasise the seriousness” of The Children’s Society work and allow it to utilise bolder colours for different audiences.
Source: The Drum
