The CMO of The Grammys on marketing an intangible 'ideal'
Being a marketer without a physical product is never the easiest job, but marketing a “representation of an ideal” is – arguably – even more difficult.
For Evan Greene, the chief marketing officer of The Recording Academy (or The Grammys as they are known as around the world), this notion is a reality of the job.
“The Grammys are traditionally held in late January or early February, and the other awards shows around that time are the Oscars, Golden Globes, DGA, Bafta and SAG,” he told The Drum at the Festival of Media Global. “None of these specifically celebrates Read full story ›
Source: The Drum
