The Co-op reveals rebrand to put it at heart of the community – but can the renewed focus keep it competitive?
The Co-op is embarking on an extensive rebrand to remind people its membership is core to the business but can a renewed focus on community quicken its return to profitability following testing times?
“We are on the verge of creating a new Co-op economy,” was how chairman Allan Leighton set the backdrop for changes he hopes will repair its battered reputation. Unifying the radical revamp is a desire to get the co-operative to its core ethical values, the clearest indication of which is the revived ‘cloverleaf’ logo 30 years after it was shelved. To show the rebrand is more than just Read full story ›
Source: The Drum
