The Co-op urges customers to be 'as unpredictable as summer' in first ad since rebrand
The Co-op has debuted its first TV ad since revealing its extensive rebrand earlier this week, urging customers to be “as unpredictable as summer”.
The 40-second spot will premiere tonight at 7pm on ITV during Emmerdale, and celebrates the contagious spirit of British unpredictability, prompted by the slightest hint of good weather.
Showing the escalation of events that leads to a group of friends getting together for a spontaneous sunny BBQ, the ad looks to position the Co-op as the “perfect” destination to pick up last minute food and drink for celebrations.
The brand’s trademark blue clover leaf logo also Read full story ›
Source: The Drum
