The copywriter’s reader – how does your audience react to your words?
How do you imagine people react when they read your copy? Do you envisage their Primark socks blown from their feet with astonishment and glee? Do you imagine them suggestively mashing their groin against a particularly pithy phrase? Do you simply picture them untidily carving off their own writing hand with a shatterproof ruler, shaking their dismembered fist at the gods that cursed them to write so very much more gauchely than you.
Most copywriters probably don’t imagine their writing prompting such unrestrained pleasure, but I suspect many of us wish to believe our words have affected someone in a Read full story ›
Source: The Drum
