The cracker battle: United Biscuits takes on Mondelez with Jacob's Cracker Crisps launch
The race to snag a portion of the lucrative crisp market is heating up after United Biscuits last night (13 July) launched a campaign for its new Jacob’s Cracker Crisps product just weeks after rival Mondelez embarked on a £10m attack with its Ritz brand to gain a foothold in the market.
The new TV campaign created by Publicis will support Jacob’s new range of bagged snacks Cracker Crisps, which form the flagship new product for United Biscuits in 2015.
The biscuit giant has poured £4.25m into media for the launch and is the latest investment in the Read full story ›
Source: The Drum
