By Ben Kartzman

Tumblr’s recent announcement that it will launch the Creatrs Network, which will pair brands with select Tumblr users to create promotional content, is emblematic of the sweeping changes that are transforming the digital creative landscape.

The digital revolution has changed the way consumers view and advertisers produce creative content. The huge proliferation of media and devices that’s occurred over the last 10 years has made the competition for consumers’ attention fiercer than ever. Mornings with Dear Abby and evenings with Walter Cronkite are a thing of the past (along with the 30 per cent share).

Advertisers are looking for new ways Read full story ›

Source: The Drum