The customer trends that should shape every marketing tech investment in 2016
By Seb Joseph
The slick, well-rehearsed presentations at CES can be enough to convince the most conventional of marketers that tech alone is the solution to all their problems; it’s not and just to prove it The Drum has outlined the five consumer trends every marketer should consider before investing in technology.
Connected living
Will 2016 be the year of the smart home? Probably not but it will be the year when marketers start to understand how people want to be treated by brands amid the ubiquity of a connected world. From Samsung’s grocery ordering smart fridge to Disney’s secret AI, Netflix’s mood-based Read full story ›
Source: The Drum
