The Day Before Tomorrow – how technology is disrupting entertainment and what role brands can play within it
By Martin Croft
The Drum’s Day Before Tomorrow series of half-hour TV programmes exploring technological disruption continued last night with the screening of the fourth episode in London, looking at entertainment.
An audience including representatives of the TV, film, music, theatre and gaming industries gathered to watch the programme, written and presented by The Drum’s head of TV Dave Birss.
The screening was followed by a panel debate chaired by The Drum editor and founder Gordon Young and featuring Nigel Vaz of SapientNitro, Dave Birss and Doug Zanger of Advertising Week.
The film explored topics including how technology has slashed costs of production and distribution of Read full story ›
Source: The Drum




