By Garry Hamilton

Many of us still think of our digital strategy in terms of online channels, covering website, search and social.

Ten years ago this way of thinking was fine. As new channels emerged, agencies simply analysed them, built a separate team around them and integrated them into their overall full service digital offering.

This strategy worked well up until about five years ago when doing things in digital was easy. Back then channels were channels, content was just words or video and everyone knew their place. SEO team built links, targeted individual terms and could see everything they did in analytics. The Read full story ›

Source: The Drum