The death of the feed means the birth of something better
By Marta Martinez, Senior Vice President of AOL Advertising.
Instagram, Facebook, and Twitter have exchanged chronological feeds in favor of algorithmically curated feeds. Change is afoot, and while shocking to many users, this shift isn’t too surprising to those of us in the industry. Consumers are immersed in media and now more than ever, they expect that media to be seamlessly relevant to their lives and activities. The “firehose” approach of social media is no longer viable nor useful. Curation is the natural next step to provide users with the intimate media experiences they want, when they want them.
Consumers, despite initial Read full story ›
Source: The Drum
