By Laurie Fullerton

One of the biggest challenges to B2B marketers is the elusive nature of content marketing at a time when content correctly done can improve search engine rankings, drive new traffic to websites, and nurture and nudge leads all the way through the sales cycle. It was not that long ago when companies created content only when they had something new to say. Today, companies are driven to constantly produce new content across all channels.

Creating content that gets people’s attention is ideal but you need to reach the right people and you need to know who they are. That is easier Read full story ›

Source: The Drum