By Ishbel Macleod

“One of the greatest achievements of supermarkets has been to make products accessible. In the past it might have been the avocado. Today’s avocado is the tablet computer,” Philip Clarke, CEO of Tesco, said during his keynote speech at the Guardian Changing Media Summit.

Discussing the move the world has made towards digital, what omnichannel means for shoppers and why Tesco invests in digital entertainment, Clarke told the media summit “our industries are facing pretty similar challenges”, with digital media being at the heart of strategies.

“The word multichannel and other terms like omnichannel are bandied around a lot in retail, but Read full story ›

Source: The Drum