The 2016 victors of the Drum Digital Trading Awards (DTA) have been revealed, with Publicis Groupe’s Starcom Mediavest, Asda and iProspect, and Xaxis’ European chief Caspar Schlikum among the winners in this year’s blue ribbon categories.

The results were revealed this evening (4 May) where cohorts from the UK digital media trading sector gathered at a gala ceremony to witness Starcom Mediavest Group recognised as the Grand Prix winner for a campaign conducted on behalf of Royal London, where the pair combined to use data and conduct a campaign engaging the over 50s market.

Commenting on the campaign, DTA judge Read full story ›

Source: The Drum