The Drop rosé wine launches packaged like beer to appeal to 'bros'
Alcoholic beverage company Mangrove Estates has launched a new brand of rosé wine aimed at millennial men who are fans of the pink drink.
Packaged to look like a beer can, the brand and design for The Drop was created by Safari Sundays, who wanted the drink to appeal to “a specific type of millennial bro”.
The agency created a ‘work hard, play hard, live rosé’ brand world, with visual cues to a sunny long weekend. The can features the tag line ‘Quality grape-age, no breakage… ‘ which has been designed to sum up the brand ethos.
Adam Walko, creative Read full story ›
Source: The Drum
