The Drum has launched its first major initiative examining the impact of sustainability on business, B2B4Good.

Launched in partnership with leading global B2B marketing agency gyro, the centerpiece of the B2B4 Good project is a global research study entitled: “Sustainability and the Transformation of Business Marketing.”

We are asking fresh questions with the potential to unearth new findings about this vital topic.

To take part in the survey please click here.

The research aims to discover trends such as: the main benefits and barriers to sustainability initiatives; the role of procurement; which departments are tasked with driving sustainability; whether sustainability is Read full story ›

Source: The Drum