By Cat Turner

Cannes is becoming a collision between the creative industries, digital and tech, according to The Trade Desk’s UK general manager James Patterson.

The festival’s ability to bring everyone together is why Cannes is so important, he says. “Programmatic is coming to the fore and it’s really important to discuss it in tandem,” adds Patterson, explaining why The Trade Desk has partnered with The Drum on its Cannes coverage.

Also in the video, Patterson outlines advances in programmatic and why agencies should be more enthused about the opportunities it affords the advertising industry.

Audio, out-of-home and television are three innovations that agencies should be Read full story ›

Source: The Drum