The Drum launches Cliché Killers video series exploring advertising clichés
The Drum has launched a 12-part video series, Cliché Killers, produced in partnership with Stein IAS, focusing on advertising clichés.
Cliché Killers, which will run over Summer 2016, features a cast of ad industry leaders discussing the virtues, or embarrassment, of advertising clichés used in B2B advertising.
The series discusses the genesis of advertising clichés, from the jigsaw puzzle with a missing piece representing the agency that can fix your problem to a handshake signifying profitable deals, and whether they have any right to be used in today’s creative industries.
The clichés discussed, and ridiculed, in the series range from the stopwatch to Read full story ›
Source: The Drum
