The Drum launches report to help drive adoption of programmatic by the creative industry
The Drum has launched a report aimed at helping bridge the gap between programmatic and the creative industry.
The report, Programmatic & Creativity: A Vision for Change, in association with Turn, outlines the top eight focus areas to achieve this change.
Programmatic advertising dominated the headlines in 2015 and has been predicted to hit £1.5bn in total spend in the UK this year. However, the creative side of the industry’s move to programmatic has been relatively slow.
ISBA has raised to The Drum that the slow adoption of programmatic technology by creative agencies is an issue for its members.
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Source: The Drum
